STRAIGHTEN IT - For all silky sleekness looks
Experience the new generation of permantent straightening products: Straighten it by Wella Professionals. Concise yet complete range, to help you satisfy all your clients' sleekness dreams.
STRAIGHTEN IT
For long-lasting straight hair that looks and feels incredibly lively. Mild for coloured and sensitive hair.
STRAIGHTEN IT
For long-lasting straight hair that looks and feels incredibly lively. Intense for normal and resistent hair.
STRAIGHTEN IT - Neutralizer
Specifically designed to neutralize results with straighten-it mild and intense.
CARE
WAVE IT - For all alluring waves looks
Experience the new generation of permantent waving products: Wave it by Wella Professionals. Concise yet complete range, to help you create incredibly natural looking waves.
WAVE IT
For long-lasting waves that look and feel incredibly natural. Mild for coloured and sensitive hair.
WAVE IT
For long-lasting waves that look and feel incredibly natural. Intense for normal and resistent hair.
WAVE IT - Neutralizer
Specifically designed to neutralize results with wave-it mild and intense.
WAVE IT - Extra-conditioning Kit
Especially gentle to the hair thanks to a high level of active care ingredients. Mild for coloured and sensitive hair.
Each single application kit contains:
● 75mL Perm Lotion
● 100mL dedicated Neutralizer
● 30mL specific Pre-Treatment
WAVE IT - Extra-conditioning Kit
Especially gentle to the hair thanks to a high level of active care ingredients. Intense for normal and resistent hair.
Each single application kit contains:
● 75mL Perm Lotion
● 100mL dedicated Neutralizer
● 30mL specific Pre-Treatment
CARE
CURL IT - For all bouncy curls looks
Experience the new generation of permantent curling products: Curl it by Wella Professionals. Concise yet complete range, to help you create soft, light bouncy curls.
CURL IT
For long-lasting soft, light bouncy curls. Mild for coloured and sensitive hair.
CURL IT
For long-lasting soft, light bouncy curls. Intense for normal and resistent hair.
CURL IT - Neutralizer
Specifically designed to neutralize results with curl-it mild and intense.
CURL IT - Extra-conditioning Kit
Especially gentle to the hair thanks to a high level of active care ingredients. mild for coloured and sensitive hair.
Each single application kit contains:
● 75mL Perm Lotion
● 100mL dedicated Neutralizer
● 30mL specific Pre-Treatment
CURL IT - Extra-conditioning Kit
Especially gentle to the hair thanks to a high level of active care ingredients. Intense for normal and resistent hair.
Each single application kit contains:
● 75mL Perm Lotion
● 100mL dedicated Neutralizer
● 30mL specific Pre-Treatment
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BE A CHANGE AGENT
BECOME THE ULTIMATE EXPERT FOR STYLE & TEXTURE CHANGES
Discover the new generation of Wella Professionals texture transformation products and services that helps you creating permanent hair textures with enough flexibility to delight your clients with infinite styling posibilities. First silky sleekness, then tousled for a change. First alluring waves, then volumised for a change. First bouncy curls, then sculpted for a change. Be a change agent and take your client's dreams to the next level.
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FLEXI-PROTECT TECHNOLOGY
The Power behind permanent flexibility
The new generation of Wella Hair Texture Transformation product empowers you to craft any texture dream and then change styles according to the mood and occasion. Its innovative Flexi-Protect technology with cationic polymers repairs and protects hair following perm treatment and enhances styling flexibility. Positively charged polymers are attracted to the cuticles' damaged zones to repair the hair and reduce static effect for and increased hair manageability.
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DISCOVER THE NEW HAIR TEXTURES
SLEEKNESS, WAVES, CURLS
Offer your clients the texture transformation they dream of, then dial the look up and down to suit the mood and occasion.
See the services
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OFFER A SENSUAL EXPERIENCE
See, touch, sense: complete your client's experience with New Enrich with Care³ from Wella Professionals Care.
See the collection
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BE A CHARISMA ENABLER
Dial the look up and down and make the most of re-texturised hair with targeted products from Wella Professionals Styling.
See the collection
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JOIN US ON FACEBOOK
Liberate your passion on Facebook and stay up-to-date on hair trends and latest news.
Go to the Wella page
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CONTACT WELLA
Ask your Wella consultant for details of all complementary products and tools for great texture services.
Get in touch